Curaleaf’s rewards program is designed to give regular shoppers ongoing savings when they visit the company’s dispensaries across multiple states. Rather than a punch card or occasional coupon, Curaleaf Rewards works like a structured loyalty system that ties every purchase to points, which can later be redeemed for discounts on future orders. The program is free to join for eligible adult-use customers and medical patients at Curaleaf-operated stores nationwide.
How Curaleaf Rewards works
Curaleaf rolled out an updated version of its rewards program in 2023, making it available at all company-owned dispensaries across the U.S. Members earn points on qualifying purchases and can apply those points toward future transactions at any participating Curaleaf location, subject to local regulations.
Because cannabis rules differ by state, the exact earn rate and redemption chart can vary. For example, an Arizona promotion described customers earning one point for every dollar spent, with those points redeemable on future purchases at Curaleaf-operated shops. In Florida, a partner site summarizing Curaleaf’s medical program notes that patients earn loyalty points on each purchase, which can then be used for discounts at any Curaleaf Florida dispensary.
Store pages around the country reinforce the same basic idea: sign up once, earn points every time you shop, and redeem those points as in-store credit on later visits.
Extra perks: birthdays and promotions
Many Curaleaf locations highlight additional rewards tied to special occasions. Several Nevada and Florida store pages mention bonus points or extra rewards on your birthday, emphasizing that members get a little thank-you just for celebrating another year.
In Florida, a medical-focused deal site notes that Curaleaf patients may receive a chunk of loyalty points on their birthday, boosting their balance without extra spending. Curaleaf and its partners have also run limited-time promotions where shoppers could earn extra points during specific campaigns or events.
On top of birthday perks, Curaleaf stores regularly advertise rotating discounts on selected brands or product types. These specials usually stack with the basic rewards earning, helping frequent shoppers maximize value, though stacking rules and eligibility can differ by state.
Managing your rewards with the Curaleaf app
Curaleaf’s mobile app is tightly integrated with the rewards program. The company’s 2023 app launch highlighted that customers can use the app to browse menus, place pickup or delivery orders where allowed, and see their rewards balance and redemption history in one place.
App listings for iOS and Android specifically note that you can “track your reward points and redemptions” while also checking deals at nearby Curaleaf stores. For many shoppers, that makes it easier to time redemptions, compare promos between locations, and avoid letting points expire in states where expiration rules apply.
What shoppers should keep in mind
Curaleaf Rewards is meant to function like a cannabis-specific cashback system: spend money on qualifying products, earn points, and turn those points into future savings. However, the details—such as how many points you earn per dollar, whether points expire, and how birthday or referral bonuses work—can differ between markets and between Curaleaf’s THC dispensaries and its hemp or CBD e-commerce offerings.
Because of that, the most reliable way to understand the rewards program where you shop is to check your local Curaleaf dispensary page, ask a budtender, or review the terms through the Curaleaf app before you enroll or redeem.