Sunnyside Rewards is the national loyalty program run by Sunnyside, the retail brand of Cresco Labs, designed to give medical patients and adult-use customers ongoing savings every time they shop. The program is free to join and is available at participating Sunnyside dispensaries in states such as Illinois, Massachusetts, Ohio, Florida, and Pennsylvania, with some details varying by market due to local regulations.
At its core, Sunnyside Rewards is a simple points-back system. Members typically earn 1 point for every $1 spent on eligible purchases, calculated after discounts and before tax. According to Sunnyside’s loyalty terms, each point is worth $0.025 in credit, so every 40 points equals $1 in savings. Points can usually be redeemed in whole-dollar amounts up to $100 off a single transaction, giving frequent shoppers flexibility on when and how they cash in rewards.
Enrollment happens either online or in store. Shoppers can create a Sunnyside.shop account, opt into Sunnyside Rewards, and then use the same profile to track their point balance, earning history, and redemptions. Account dashboards typically update within about 24 hours of a purchase posting to the system. Because the program is integrated with Sunnyside’s ecommerce platform, members earn points on qualifying online and in-store purchases at participating locations, subject to state rules on what can be discounted.
Another hallmark of the program is promotional “boosts.” Sunnyside periodically runs double- or triple-point days, launch promos, and limited-time events that let customers rack up points faster on specific product categories or brands. Third-party overviews of the program highlight that points can be redeemed up to $100 per visit, making it attractive to regular shoppers who place larger orders or stock up during sales.
Birthday rewards are a key perk many shoppers watch for. Sunnyside’s official loyalty terms note that members may be asked to provide their month of birth so the company can offer “Program birthday benefits” where available, though these perks are not guaranteed and can vary by state or store. In Florida, deal-tracking sites and clinic resources report that Sunnyside, which took over the former One Plant locations, has offered a one-time 25% off birthday discount that can be used once during a patient’s birthday month, often tied to a promo code at checkout. Other coupon aggregators describe Sunnyside birthday offers that are typically around 25% off, with the exact structure depending on location.
Because birthday deals and stackability rules change frequently, the most reliable way to confirm your specific perk is to check your Sunnyside account, sign up for marketing texts and emails, and review your state’s “Promos and Deals” page around your birthday month. For example, the Florida promos page clearly states that birthday discounts must be redeemed within the birthday month and are non-stackable with other offers, while points from Sunnyside Rewards can still be used separately on future visits.
Overall, Sunnyside Rewards combines everyday points, periodic multipliers, and birthday bonuses into a single system that rewards loyal customers over time. Shoppers who enroll early, keep their contact information up to date, and plan visits around multiplier events and birthday windows can stretch their cannabis budget significantly while staying within state discount rules. That planning matters most for heavy, repeat shoppers.